Ahead of Dyslexia Awareness Week, which runs from 5 to 10 November 2018, Falkirk Football Club has teamed up with leading property company Bellair (Scotland) Ltd to raise awareness of Dyslexia Scotland’s work through Tuesday night’s match against Ross County.
There will be branding and promotional support in the run up to and including the match with journalists with dyslexia reporting from the press box, match hospitality for Dyslexia Scotland and two young mascots who benefit from Dyslexia Scotland’s support have been chosen by the Charity to lead the team out on the day.
Lottie Cunniff-Burrows aged 9 years old from Edinburgh is a regular contributor of stories, drawings and videos to the charity’s magazine and children’s website Dyslexia Unwrapped. Douglas Patton aged 11, is from Denny Primary School, which is one of three schools in Falkirk and 12 across Scotland that will take part in a Dyslexia Scotland ‘Mission Superheroes’ outreach programme led by one of our Ambassadors Paul McNeill and cartoonist Rossie Stone over the coming year.
Dyslexia affects at least one in ten people around the world. Statistics show that there are twice more dyslexics among entrepreneurs when compared to the general population. They tend to have a different business management style so do better in start-ups and own businesses with many high profile achievers’ dyslexics including Richard Branson and former world champion Formula One racing driver Sir Jackie Stewart OBE is president of Dyslexia Scotland.
Commenting on the campaign, Kieran Koszary, Commercial Director for Falkirk Football Club said: “We’re delighted to support such a worthwhile cause. The game is expected to attract a large audience so a fantastic platform to raise awareness of Dyslexia Scotland’s work and garner support moving forward”.
Ambassador for Dyslexia Scotland, Colin Campbell, managing director of Falkirk-based property development company Bellair (Scotland) Ltd, commented: “Dyslexia is close to my heart. It’s been a positive influence in my life, people are often surprised to hear that but it gave me the determination and drive to succeed.
“I became an ambassador for Dyslexia Scotland to help raise awareness and show young people that dyslexia doesn’t need to be a hurdle. The charity’s work and support systems are invaluable in helping to remove any stigma, educating and supporting families and those with dyslexia access the resources they need. We’re thankful to Falkirk FC for their support and confident the match will help profile the charity’s work and cause.”
Cathy Magee, Chief Executive of Dyslexia Scotland, added: “We’re very excited about being part of this themed awareness football match and really grateful to Falkirk Football Club and Bellair for supporting us in this way. The event is a fantastic opportunity to raise awareness about dyslexia, which affects one in ten of the population.
“As part of this special event, Lottie and Douglas, our two young mascots leading the team out on the pitch are dyslexic and so are two of the journalists, David and Olivia, who’ll be reporting on the match. We also invited Dyslexia Scotland members, volunteers and staff members to come along and watch the match.
“We hope that footballers, fans and their families wanting to find out more about dyslexia will take the opportunity to visit our display stand on the night, visit our website and support Dyslexia Awareness Week.”